Born in the heart of West Hollywood, on Sunset Boulevard, Oliver Peoples was founded in 1987. The unique culture of Los Angeles – elements of fashion, film, art, music – continues to inspire the product and vibe of the brand. The sophisticated aesthetic created by the heritage brand was a departure from the futuristic styles and geometric shapes in bright, brazen colors dominant in the late 80's. In contrast, the first Oliver Peoples collections were classic, timeless styles in an array of natural tortoise shell hues with discreet branding and subtle details.