
At Blur Eyecare, we believe great eye care starts with taking the time to understand you. As an independently owned group of optometry practices, we combine advanced eye examinations, expert advice, and personalised service to help you achieve your best vision and eye health. We carefully source unique, eyewear made from top materials from around the world, offering a diverse range of styles, colours, and designs exclusive to Blur Eyecare. Our focus is simple: exceptional eye care, premium eyewear. We offer the kind of eyewear 'to see and be seen in'.
We are a locally owned optometrist with big ideas and oodles of talent and experience. Our stores are in downtown Tauranga, Mount Maunganui, Rotorua and Papamoa.
Blur Eyecare is a locally owned, independent optometry group with practices in Tauranga, Mount Maunganui, Papamoa and Rotorua.
Our aim is simple: to help you see clearly and feel your absolute best in eyewear you love. We carefully curate quality frames and sunglasses from New Zealand and around the world, including Anne et Valentin, Theo, Cutler & Gross, ic! berlin, Kuboraum, Michel Henau, Masunaga, Good Gryf and more.
Using premium ZEISS lenses, advanced eye examination technology and plenty of clinical expertise, our friendly team provides thorough, personalised eye care in a relaxed and welcoming environment.

At Blur Eyecare, we personally select our latest collection of spectacle frames from...
Anne et Valentin, Theo, Vinylize, IC Berlin, Good Gryf, Masahiromaruyama, Michel Henau and more….. We only stock quality eyewear that incite passion. Come into one of our stores and view our range of designer glasses frames. Click below to get an idea of what you can expect to see.
At Blur Eyecare, we take eye health seriously. Our eye test appointments are 45 minutes long and include digital retinal photography and a OCT scan of the retina and optic nerve. This is included in our full comprehensive eye exam.
Even if you are experiencing no problems with your eyes or vision, a regular eye test with one of our optometrists can provide genuine insight into your overall health.

Shade your face. At Blur Eyecare in Tauranga , Mt Maunganui, Rotorua and Papamoa - we carry a collection of the latest designer and prescription sunglasses created by...
Anne et Valentin, Theo, Good Gryf, Serengeti, Ray Ban, Cutler & Gross, Vuarnet and more. Below is a selection of what to expect in-store. If you’re in Tauranga, Mount Maunganui, Papamoa or Rotorua, come in and talk to our team, Who doesn’t love a good pair of sunnies?

Pop in and speak to our optometrists or dispensing opticians to discuss a tailored solution for your eyecare & eyewear needs. We're conveniently located in downtown Tauranga, Mt Maunganui, Rotorua CBD & Papamoa Beach